EducationDynamics - formerly Thruline Marketing

Manager, UX & CRO
Senior UX & Organic Search Strategist
Senior Digital Marketing Strategist
Digital Media & Inbound Strategist
UX & SEO Intern

FEB 2019 - PRESENT

SEPT 2022 - PRESENT
JAN 2022 - AUG 2022
JULY 2020 - DEC 2021
MAY 2019 - JUNE 2020
FEB 2019 - APR 2019

Examine customer behavior through Google Analytics data, heatmaps, and session recordings to better understand user journeys and actions on 10+ partner websites.
Educate account management, development, and marketing departments on the UX process and the benefits of user-centric design.
Lead agency-wide CRO initiatives by brainstorming, presenting, and implementing A/B tests for 15+ partners to improve site conversion rate.
Create high-fidelity designs and prototypes for landing page redesigns and website updates.
Conduct usability tests on live websites, analyze results to understand prospective students’ behavior, and generate solutions to meet their needs and goals.
Define information architecture and content structure for a website redesign while prioritizing user needs and considering SEO ranking factors.

Learned and applied the entire UX process by designing and prototyping 3 applications based on a primary problem users faced.
Performed usability testing to identify errors and improvements for each application.