TAYLOR JOHNSON

ASPIRING UX DESIGNER

THIS PAGE IS UNDER CONSTRUCTION. "CHEF'D" WILL BE AVAILABLE SOON!

Case Study - chef'd

Background

Chef'd as a company wants cooking to be easy, convenient, and personalized for each individual. A variety of meals are offered in order to appeal to the personal preferences of consumers. Even though Chef'd does not require a subscription to order its meals, it does offer five different meal plans for those consumers who want to order on a more consistent basis. I was assigned to analyze the meal plans that Chef'd offers and what steps Chef'd could be taking to keep consumers engaged on this portion of the website.

Research

  • focused the project on one meal plan : Spoon University
  • studied chefd.com to understand its mission and target audience
  • completed competitor research
  • looked at engagement, popularity, and traffic data
  • walked through the process of creating a meal plan as a new user

Testing

Design

Wireframe - Filter Bar
Wireframe - Filter Bar Expanded
Interactive Prototype using Filter Bar

Take Aways

Chef'd wants to provide a good its experience for its users in order to get a conversion. In order for this to happen, it is necessary for Chef'd to give users the ability to filter their meals for a meal plan based on personal preferences. Adding this bar saves clicks and makes the website more flexible and efficient to use. Usability testing taught me that just because a website looks nice does not mean that it provides a good user experience.